The growth of tech giants such as Google and Amazon has been impressive. Companies such as Uber and Airbnb grew from zero to dominance in only a few years. They all have characteristics in common that make them so called “platform ecosystems” or “platforms” with the core function of facilitating interactions between suppliers and consumers. The platform business model is crushing that pre-internet way of thinking by building large empires with minimum investment.
The ability to leverage platforms is no longer restricted to Internet upstarts. If your company can use either information or community to add value to what it sells, then there is potential to create a viable platform for your business. Whether you’re building a platform business or not, you can’t succeed in today’s economy without understanding how platforms work.
Platforms have rapidly become an important part of the global economy. Currently, five of the world’s 10 largest listed companies by market cap are platform companies.
Why Platform Innovation?
In the period 2014 to 2016, the revenue of the five largest platform companies in the US grew more than three times faster than US GDP. Platforms turn consumers into producers and turn both into value-creating partners. Platforms scale quickly and, as a result of all of that, provide lower cost structures for suppliers’ offerings.
With their rapid growth, platforms are profoundly changing the global business landscape. It is expected that “platformisation” will continue given platforms’ strong benefit in value creation for suppliers and consumers. We will see more and more “traditional” companies adopt a platform strategy to thrive and not just survive in today's economy.
"The Platform masterclass was an eye-opener for our team and Lital’s engaging presentation and participatory method was well suited for the subject matter. The session generated important discussion amongst the group as we consider the implications for our organization moving forward. A must for any organization looking to stay competitive in a rapidly evolving business environment."
Director Corporate Strategy,
Who is it for?
For Startups aiming to disrupt traditional industries, Corporates which aim to break through current limitations and anyone who wants to learn how to achieve exponential scale. Professionals leading:
- Corporate strategy and business development
- Product & service development and management
- R&D and innovation
- Application development and content management
09:00AM - 09:10AM
09:10AM - 09:30AM
Introduction to Exponential Technologies
09:30AM - 10:15AM
What is a “Platform”?
10:15AM - 10:30AM
10:30AM - 11:30AM
11:30AM - 12:00PM
Platform Design Canvas Introduction
12:00PM - 01:00PM
01:00PM - 02:30PM
Platform Design (groups)
02:30PM - 03:30PM
Platform Design Presentations (groups)
03:30PM - 04:00PM
04:00PM - 05:00PM
Outlook into the Future:
We offer custom programs with a custom itinerary that meets your distinct interests. Programs can be delivered in one day or up to two consecutive days. This is an example of a one day program.
By the end of this program, participants should be able to:
- Apply strategies for launching new platforms, monetizing critical mass to case studies and your own organization
- Recognize and know how to compete in winner-take-all markets and one- and two-sided networks
- Understand how traditional pricing models break down in the context of platforms and today’s alternatives
- Decide whether to try to “tie” customers to a platform or not – the value of open vs. proprietary networks