Attention: The new creative currency
As barriers to entrepreneurship disappear, the race for attention will repeatedly separate the winners from the losers. How do startups like Instagram, WhatsApp, and AirBnb build massive user bases without a marketing team?
How do individuals like Eric Ries build a huge global following without ever appearing on the metaphorical TED stage? How do self-published books like Fifty Shades of Grey gain worldwide appeal with zero marketing budget?
This keynote answers these questions by laying out a strategic framework to leverage the network to market you or your business.