Digital Transformation: Platforms Shaping Industry Structures

The platform multi-sided market is one of the most important economic and social developments of our time. The growth of tech giants such as Google and Amazon has been impressive. Companies such as Uber and Airbnb grew from zero to dominance in only a few years. All the companies that emerged in the past decade have one fundamental thing in common that helps them scale exponentially and dominate markets – that’s the platform business model

This talk lays out the fundamental differences that set platforms apart and the key drivers for its success. Whether you’re building a platform business or not, you can’t succeed in today’s economy without understanding how platforms work.

 
 
 

"Lital is such a dynamic and engaging speaker. Her presentation at IAB MIXX in Toronto was provocative and extremely well received by our audience members. Her timely material transforms issues that most see as threats into tremendous opportunities. Lital clearly articulates a winning framework for organizations to adapt and thrive by diving into new business structures and models that work for today's fast-paced environment."

Sonia Carreno
President,
IAB Canada