Platform Economy: Shaping industry structures
The platform multi-sided market is one of the most important economic and social developments of our time. The growth of tech giants such as Google and Amazon has been impressive. Companies such as Uber and Airbnb grew from zero to dominance in only a few years. They all have characteristics in common that make them so called “platform ecosystems” or “platforms” with the core function of facilitating interactions between suppliers and consumers.
This talk lays out the fundamental differences that set platforms apart and the key drivers for its success. Whether you’re building a platform business or not, you can’t succeed in today’s economy without understanding how platforms work.